Wednesday 23 March 2011

Evaluation - Institutions

"What kind of media institution might distribute your media product and why?"


Institutions
In my research, I looked up the kind of companies the made magazines such as NME, which is the magazine I think my final product is the most similar to. When doing my research, I found that the people who publish and distribute NME and many other genres of magazine are IPC (International Publishing Incorporation) media. IPC media is a very well known digital media publishing company in the UK and produces over 60 iconic media brands with something for everyone with 26 million adults in the UK reading a magazine published and distributed by them. It publishes all sorts of magazines of all kinds of genres adding up to 85 iconic brands, which reach different target audiences throughout the country. Print brands alone are reaching two third of UK women as well as 44% of men - while their online brands reach about 20 million users each month. The company currently five magazine categories in which different genres of magazines are listed, these are:
'Connect' which are women weeklies magazines, 'Inspire' which are leisure magazines, 'Southbank' being womens lifestyle for example hobbies, 'Ignite' which is lifestyle and entertainment for men, which is where NME comes under and therefore where my magazine would also come under.
A few examples of other popular magazines produced by the company are ‘Look’, ‘Nuts’ and ‘Rugby world’.
IPC media is owned by Time Inc., which is one of the largest companies in the world and the largest magazine publisher in America as well as being a leading publisher in Britain, holding a portfolio of 22 US magazines and more than 25 US websites including some of the most popular brands. Time Inc. do lots of other products as well, such as television, mobile devices and branded products.
Time Inc. is owned my Time Warner, which is the second largest entertainment conglomerate who have businesses in all fields of television, films and publishing. They are also the owners of many recognizable things products and companies such as: Warner Bros studios, LEGO batman and LEGO harry potter video games, Digital Cinema, HBO on Demand, HBO on Broadband,HBO on iTunes, 
People.com, CartoonNetwork.com.

I think that, through making such a variety of different magazine genres aimed at all sorts of audiences, that IPC media would be likely to publish and distribute my magazine. It would also be likely because they publish NME, uncut and other magazines that are all similar to the magazine that I have produced as they are all indie music magazines. These magazines also use the same conventions that I have used and have the same sort of contents within them and all contain very relevant information and articles. In my magazine I made NME magazine ideas my own by changing them round for example keeping the layout the same but using a girl in the contents page which you don’t see often in these genres of magazines as they are mostly boy bands. 

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